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Website design must be intuitive as it is a good means to inspire visitors to return. In fact, websites that reward visitors with entertaining visuals and information are more compelling and often leave marks on the minds of end users. Other than these, the challenging facets of web designs today allow users to actively participate; compelling them to do something to further comprehend the products and services being offered in such sites. In this regard, Bacci fine jewelry recently developed and launched a new interactive website that is adherent to the abovementioned perspectives.

Fine jewelry is perhaps one of the most important items that require education and informed decision before purchasing. Because of this, Bacci made sure that their site is reinvented in such a way that clients would have easier time navigating each page to ensure proper education. They've integrated features that were absent from their former website like the new product listing, well categorized jewelry pieces, and a preview of their newest jewelry to name a few. In addition to their search box, it is easier to locate certain items since their navigation buttons and bars are more concise and contain understandable text and image cues page after page.

Because loose diamonds is the principal specialization of Bacci, their new site offers more indepth information regarding these gemstones. Also, their diamonds and jewelry pieces are categorized based from social margins including children, teens and brides""a powerful option that permits client to immediately go over such margins and look for products falling under these categories. They also have a simple tool that a client could use in order to customize the shape, cut, color, and size of the diamonds that he or she has in mind. For their enhanced diamonds, they have set aside a flash animation that serves as a crash course for these specific types of diamonds.

Aesthetically speaking, the new site of Bacci fine jewelry is comparatively more visually appealing than their former site; completely deviating from the white colored background. Instead, they make use of a crimson and silver theme which is a clear representation of the love for things that sparkles. In addition, you can also notice that the photos of their jewelry articles can be magnified to a better resolution without the need to click it, rather just by pointing your cursor over it. Hence, clients could better see the actual appearance of their products.

Of course, the satisfaction of customers is the major priority Bacci, and in order to express this on their site they incorporated well researched resources like articles that discusses information concerning loose diamonds, engagement rings and all of the jewelry pieces that one is aware of. Live help is also facilitated, complete with map driving directions, contact and email information. To heighten their client participation, they've integrated easier personal account interface, order tracking, language selection, client feedbacks as well as testimonials. As social media has evolved to become one stop avenues for end users, you could get instant updates from Bacci through social networking sites like Facebook, Twitter, Youtube, Blogger and RSS Feed.

The new and improved Bacci website was launched last January as a means to celebrate their decade long jewelry business. Overall, the website combines functionality and intuitiveness that relays clear and concise information and visual hierarchies. Surely, the reinvention of Bacci site could attract more prospective clients. Nevertheless, these changes could effectively improve their services.