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The Range Rover without a doubt has become one of the most popular luxury vehicles invented, with its fame stretching all throughout the world. Because of the outgrowing numbers of Rover patrons, Range Rover specialists, dealers, and authorized car accessories centers flood the market.

The popularity of Range Rovers may be attributed to effective, viral marketing strategies which has become widespread in all forms of media, specifically in the internet. E-zines, or online magazines featuring Range Rover specialists, features, and modification centers also flock the internet such as Rover's Magazine and Land Rover Lifestyle Magazine.

At first, the British-manufactured sports-utility vehicle (SUV) did not turn out to be a big hit in the United States after its debut in 1987. But when the Range Rover 4.0/4.6 and New Range Rover MKIII were released in the market, it gained support from the people of the United States. Authorized specialists, and part dealers like Startronics, a Kahn Design authorized auto shop, which customize and sell parts and accessories for Range Rovers have been operating all over the world.

Because of its high demand in the market, a number of parts dealers have customized Range Rover parts. The shop, which specializes in the interior and exterior body styling of Rovers and also a Kahn authorized, offering premium wheels made up of light alloy. The Audi, Range Rover, Aston Martin, Ferrari, Mercedes, Porsche, Bentley, and Rolls Royce are just some of the luxury cars serviced by the auto shop.

Another car modification provider also made a name in the industry of re-modelling and innovating Range Rovers. Perhaps the most popular of them is the England-based Overfinch, which specializes in Range Rover modification. The Overfinch offers interior and exterior modification services to Rovers. The Overfinch is poplar nowadays customizing grilles, side air vents, black badges, quad pipes, wheels and other parts. The Overfinch Vogue GT, Overfinch SuperSport, Overfinch Holland & Holland are the three models produced by the Overfinch. For delivery and installation of Overfinch Range Rovers and upgrades, there is the Overfinch USA. Priding itself being an authorized Overfinch center and dealer, Startronics offers its service to the United States, particularly in Sta. Monica and Los Angeles, California.

But the rise of these Range Rover specialists and the market boost of luxury cars because of large sales of Range Rover also had its share of controversies. It was involved in an environmental issue, where some critics pointed out the high pollution which could be caused by large, luxury vehicles like the Rover. The claim became a ground for suspension of production of Range Rovers in 2005. Apparently, the demand became higher after the short disruption of production and has continued developing new models and auto enhancers up to the present.